Connecting you with engineers and business people who share a common interest in developing green, ECO and more sustainable products. Be part of this World! Take this Opportunity!!
Author: Marcelo_Paulino on
Thursday, April 29, 2010
The Problem: Genetic Engineering
Genetic engineering enables scientists to create plants, animals and micro-organisms by manipulating genes in a way that does not occur naturally. These genetically modified organisms (GMOs) can spread through nature and interbreed with natural organisms, thereby contaminating non-“GE” environments and future generations in an unforeseeable and uncontrollable way.
Proponents argue that genetic engineering is worth the risk because it helps alleviate the global food crisis. However, globally speaking, lack of food is not the cause of hunger. Political challenges and failures are the cause of world hunger with an estimated one billion victims. In other words, more food doesn’t necessarily mean fewer hungry.
Also, according to recent carbon footprint analysis, the entire chain of food production and consumption accounts for 20 percent of global greenhouse gas emissions. Reducing these greenhouse gas emissions and increasing the long-term storage of carbon in the soil are therefore essential measures to prevent a climate catastrophe.
The Solution: Organic Agriculture
Organic agriculture is a rapidly growing sector of agriculture that focuses on the health, ecology, fairness and care of the farming process. Organic practices use local resources and offers opportunities for increasing farmers’ income and improving their livelihood.
To feed the world sustainably into the future, fundamental changes are needed in our farming and food systems. We need a thorough and radical overhaul of present international and national agricultural policies. You can help by using your power as a consumer to buy locally grown, organic food and urging your Representatives to pass laws that protect our health and eliminate genetic engineering.
The question is: How commited are you changing the food you buy?
Author: Marcelo_Paulino on
Wednesday, April 28, 2010
Made from up to 30% plant-based material, PlantBottle packaging is a natural step toward the bottle of the future and is a 100% recyclable bottle like traditional PET plastic.
Mix about one-third plant material with traditional PET plastic and you have Coca-Cola latest sustainable packaging innovation. It reduces the dependence on non-renewable resources and it is a completely recyclable bottle, just like traditional PET plastic. Preliminary research indicates it reduces carbon footprint.
Author: Marcelo_Paulino on
Tuesday, April 27, 2010
How much land area does it take to support your lifestyle? Take this quiz to find out your Ecological Footprint, discover your biggest areas of resource consumption, and learn what you can do to tread more lightly on the earth.
In partnering with PUMA, a leader in sportswear, shoes and products, FuseProject looked to create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, and safer practices contributing to a better world around us.
The challenge was to look at one of the most difficult and stagnant issues facing the retail industry in regards to sustainability and environmental harm: packaging, and more specifically shoeboxes. Boxes contribute to millions of tons of waste a year and even with proposed second uses, they are eventually thrown out.
Why is it so clever? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag.
The cardboard structure is die cut from one flat piece of material and has no additional printing or assembly, thus it can be returned to the stream faster and more efficiently. The structure was created with four walls that taper in to allow for secured stacking, another important element left over from the original shoebox.
The bag is non-woven which means less work and waste (it is stitched with heat). It protects the shoes from dust and dirt in the warehouse and during shipping. The “clever little bag” is an iconic brand element upon leaving the store as it replaces the plastic shopping bag, and it is also used for shoe storage in travel suitcases. The bag is made of non-woven polyester consisting of recycled PET, and eventually is also recyclable.
The roll out of the new packaging and distribution system is planned for 2011.
Global Inheritance is an organization which works to reinvent the activism for today's young generations focusing on creativity and communication. They have a strong art appeal and are always looking for artists to join them to establish their mission to develop a visual bridge to build a stronger world.
Their biggest art initiatives currently include TRASHed :: Art of Recycling, POSTed and You’re the Bomb. In TRASHed, the point is to talk about recycling in a different way. It is an ongoing recycling education program that redefines the way people view recycling and trash collection.
Global Inheritance arranges the artistic redesign of recycling bins, and then integrates the bins at events to encourage recycling and provide additional ways to view the artwork. Live paintings often occur at events, while bins designed and created by artists beforehand are also featured. Through a network of over 7,000 artists, TRASHed appoints the right talent to match each event's aesthetic. Canvases are not limited, as TRASHed :: Art Of Recycling artists also design bottles, compost bins, and oversized recycling containers in addition to recycling bins. Take a look at some examples:
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